business

John F. Kennedy’s statement “A rising tide lifts all boats” perfectly describes the boom years of the economy. Throughout the ’00s you really didn’t have to do much to have an OK business. But what about in today’s receding tide? Fortunately the recession won’t take all boats down with it — only the leaky ones. Use attraction marketing to build your business, especially in tough times. Start with these three strategies.

Who sets the standards for how you should feel? If someone is rude to you and cuts you off in traffic, are you allowed to still have a great day? If your significant other is unexpectedly laid off, can you continue to believe in the stability of your future finances? Or must you succumb to doubt and worry and allow a growing panic of impending doom to linger in your belly? The truth is you set the standard for how you should feel, and you choose the feelings that you have.

Your mind is a powerful tool that you use everyday to steer yourself in the direction of the experience that you are choosing to live. In any given moment you will have thoughts running consciously or unconsciously. Those thoughts are determining where you will arrive in a month, a day, and an hour.

Ability will never catch up with the demand for it. – Malcolm Forbes

Comedy clubs prosper all over the country but their profits soar during tough economic times. Norman Cousins wrote a book about how he overcame Cancer by watching movies that made him laugh. Gallows humor is legendary for dealing with awful situations and most of us can recall how we dealt with the horrific effects of 9/11 by daring to laugh again.

What we should do when things go bad.

“Worry is like prayer in reverse.”