marketing

John F. Kennedy’s statement “A rising tide lifts all boats” perfectly describes the boom years of the economy. Throughout the ’00s you really didn’t have to do much to have an OK business. But what about in today’s receding tide? Fortunately the recession won’t take all boats down with it — only the leaky ones. Use attraction marketing to build your business, especially in tough times. Start with these three strategies.

Comedy clubs prosper all over the country but their profits soar during tough economic times. Norman Cousins wrote a book about how he overcame Cancer by watching movies that made him laugh. Gallows humor is legendary for dealing with awful situations and most of us can recall how we dealt with the horrific effects of 9/11 by daring to laugh again.

What we should do when things go bad.